Rose Associates names Loula Pantazi Director of Revenue Management and Analytics
Posted On January 14, 2015
Rose Associates, the New York-based full-service real estate firm, announced today that Loula Pantazi has been promoted to director of revenue management and analytics. Pantazi joined Rose in 2011 from Northbrook Partners, LLC.
“Loula’s ability to forecast demand has repeatedly enabled us to set and achieve optimal rents in a variety of markets,” said Marc Ehrlich, chief financial officer of Rose. “Her budgeting and analytical skills will aid our ongoing effort to deliver value to both the rental and owner-occupied buildings in Rose’s portfolio.”
In her new position, Pantazi will continue to apply Rose’s proprietary revenue management processes to enable individual assets to outperform the market. In addition to analyzing revenue and spending, Pantazi will consult on the merits of capital improvement projects on a property-by-property basis.
Pantazi, 45, has been working within Rose’s property operations division as a revenue manager. She has overseen all activities of the revenue, forecasting and analytics team, which applies revenue management systems to maximize the performance of assets within Rose’s portfolio. Pantazi is credited with creating an interactive leasing model that forecasts apartment pricing based on amenity value, seasonality, occupancy and competition.
Prior to joining Rose, Pantazi was director of operations for Northbrook Partners, LLC. She also spent 20 years at Coventry Development Corporation, where she was named managing director of asset management and oversaw properties in Colorado, New York and Texas.
About Rose Associates, Inc.
Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.