Acquisitions &

Roof Top

For over 90 years Rose Associates has been an owner, developer, and investor of multi-family properties in the NY Metro Area. Utilizing a vertically integrated real estate platform, Rose leveraged its vast knowledge of real estate to actively pursue new acquisitions and development opportunities targeting the Metro Area. The firm's investment thesis is centered around, ground up development, re-positioning of existing assets, and adaptive re-use of obsolete properties.

Focus Areas

New York City

Adaptive Re-use

Rose's dynamic development background and construction experience targets obsolete commercial properties that can be successfully revitalized and re-energized through the conversion to multi-family use.

Roof Top Garden

Ground-up Construction

Rose Associates was founded as a development company and has been a leader in ground-up construction for three generations. Today, Rose's expert development team works hand in hand with in-house property management professionals to understand what is important to 20,000 residents who live in the 14,000 units that Rose has under management, and design new product that reflects their lifestyles.

Living Room

Re-positioning of existing assets

Rose's property and construction management teams work together to identify opportunities to unlock value through the creative use of common spaces, renovations of existing units, and capturing operational efficiencies.

Rose Difference

The Rose acquisitions and development team is focused on identifying unique properties and implementing a plan to maximize the return on investment and create a quality lifestyle for residents.
Professional Construction Team
Rose's construction supervision team is made up of professionals with a broad range of industry expertise including engineering, major general contracting, project management, architecture, and urban planning.
Revenue Management
Capital Markets Relationship
With over 90 years of relationships, Rose has access to debt providers, mezzanine lenders, and joint venture partners that are utilized to successfully acquire and develop multi-family assets in the NY Metro area.
Market Knowledge
The Rose revenue and analytics team includes experienced professionals and data companies who ensure that extensive market research is available for forecasting and analysis of all acquisitions and development opportunities.
Leasing and Marketing
Leasing and Marketing Expertise
Rose helps develop and leverage high quality brands, accurate target market forecasts, and dynamic amenities programming through best-in-class marketing. Fully trained leasing agents ensure high levels of performance, so each property leases quickly and efficiently.
Focus On Building Operations
With the management of over 14,000 units in the NY Metro area, Rose has valuable experience in designing buildings that maximize operational efficiencies.

Rose Developments

70 Pine Street Lobby

70 Pine Street

JV with Downtown Holdings, LLC

Adaptive re-use of historic 66-story mixed-use tower featuring 612 rental units, 132 hotel apartments, 30,000sf of amenities, and 30,536sf of retail including a destination restaurant on floors 62-66.

7W21 apartment


Development with Friedland Properties

Ground-up construction of 231 unit 80/20 rental in "Landmarked Ladies" Mile District. Full service amenities package, 5,000sf of retail, 200 parking spaces.

7W21 apartment

252 E 57th Street/Aalto57

JV with World Wide Group and JP Morgan

Ground-up construction of 59-story mixed-use tower featuring, 169 rental units, 95 condo units, and 72,000sf of retail including Whole Foods.

Hoyt & Horn

Hoyt & Horn

JV with Benenson Capital Partners

Ground-up construction of 368 unit 80/20 rental in Downtown Brooklyn. Property includes 24,900 sq ft of retail, 157 parking spaces and a full suite of residential amenities.

222W80 Apartments


Developed with Friedland Properties

Ground-up construction of 72 ultra luxury rental apartments. Property includes extensive residential amenities and retail.

440 Hamilton Avenue

440 Hamilton Avenue

Adaptive re-use and ground-up construction of 468 transit-oriented rental units in White Plains. Property will include amenities retail and ample parking.

Ready to partner with us?

Contact Us About Acquisitions & Development
(212) 210-6616