Chelsea Landmark Rooftop

Leasing & Sales

At Rose, we believe that each property has a unique personality. We provide knowledgeable, creative and innovative ideas for cost-effective campaigns that leverage the individuality of each property.

Lease-up

For decades, we have successfully marketed our own properties across New York and the varied residential holdings of our clients. Our depth of experience enables us to create programs that expand the income potential of new developments. Our agents are trained to highlight a property’s unique design elements, lifestyle amenities and location, to enhance the leasing process.

Our experience in many different market environments enables us to anticipate market trends, control inventory and work in concert with construction schedules, accelerating cash flow and positioning properties for optimal returns.

Maintenance Leasing

We provide maintenance leasing services to a diverse group of property owners representing thousands of residences throughout Manhattan and the New York region. Our leasing team members have a proven ability to maintain high occupancy and maximize renewals. Our services are entirely focused on enhancing capital value. We seamlessly integrate leasing efforts with the day-to-day functions of property management.

Sales

We have extensive experience with sponsor sales and re-sales for our own developments. We also oversee sales for clients as part of our full Rose 360 Platform.

Featured Property

The Larstrand

227 West 77th Street, New York, NY 10024

Neighborhood: Upper West Side
Number of Units: 181
Type: Rental
Services Provided: Advisory & Pre-Development
Construction Management
Development
Leasing & Sales
Marketing
Energy and Technical Services
Property Management Operations
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