Careers

Don't see a position listed that's a good fit for you?
You may forward your resume to careers@rosenyc.com 

Job Title Marketing Manager
Location: New York
State New York
Date Posted: 7 May 2021
Position Description:

The Property Marketing Manager is responsible for leading the creation and implementation of B2C marketing strategies to support the Rose Property Management Group (RPMG) property operations business to achieve brand, lead generation, and leasing targets.  Reporting to the Director of Marketing, the Marketing Manager will be responsible for managing a “best-in-class" customer centric marketing program that aligns with RPMG’s business model and client goals.     

Essential Responsibilities:
  • Lead market-wide property marketing initiatives to drive lead generation and deliver on leasing and revenue targets for RPMG and RPMG clients. 
  • Generate property-specific marketing plans and media schedules based on competitor analysis, client media budgets, and annual leasing goals. 
  • Provided digital marketing expertise in online brand reputation, SEO/SEM, Google Analytics, and content feeds to ensure each community has a strong digital footprint to drive necessary traffic. 
  • Work with 3rd party vendor partners and creative agencies to manage and execute multi-channel advertising strategies, including PPC, SEM, SEO, ILS, email, social media, reputation management, print collateral, signage, and overall property presentation with the latest technology. 
  • Provide training both in the corporate setting with large groups, and with smaller groups on-site to ensure Marketing best practices are understood and adhered to throughout the portfolio. 
  • Deliver timely/accurate budgets and marketing performance reports to external and internal stakeholders that clearly explain program effectiveness, benchmarks, and opportunities. 
  • Provide direction on the social strategy, public relations and event and resident engagement strategy of properties. 
  • Analyze local market trends and make strategic marketing recommendations. 

 

 Position may be required to perform duties outside their normal responsibilities as needed and when requested.   

Qualifications and Competencies:
  • Bachelor’s degree in marketing or communication preferred or equivalent experience. 
  • 5+ years’ experience in real estate and/or property marketing role required. 
  • Excellent verbal and written communication skills. 
  • Experience with Adobe Creative Suite and Microsoft Office Suite. 
  • Experience with I Love Leasing, Adkast, and MRI a plus.  
Apply Now
Email this Job to a Friend

All Jobs

Category Position Location Date Posted
Marketing Marketing Manager New York, New York 7 May 2021
Corporate & Multifamily Operations Analyst, Financial Planning & Analysis New York, New York 7 May 2021
Accounting Accounting Administrator New York, New York 7 May 2021
Multifamily Management Leasing Coordinator New York, New York 7 May 2021
Multifamily Management Leasing Representative New York, New York 7 May 2021
Multifamily Management Rental Community Manager New York, New York 7 May 2021
Multifamily Management Lease Administrator New York, New York 7 May 2021
Institutional Real Estate Multi-Site Property Manager New York, New York 7 May 2021
Lease Administration & Affordable Housing Affordable Housing Associate New York, New York 7 May 2021
Human Resources Payroll Specialist New York, New York 7 Apr 2021
Institutional Real Estate Resident Services Administrator New York, New York 7 May 2021
Multifamily Management Community Manager Long Island City, New York 7 May 2021
Multifamily Management Assistant Community Manager New York, New York 7 May 2021
Visitor