The Melar

Renovation Program Nears Completion at The Melar, 'Leave It To Max' Begins Programing Amenity Spaces

Posted On December 10, 2013

Rose Associates is currently overseeing an extensive renovation program at The Melar, a 22-story property located on 93rd Street and Broadway in Manhattan. Built in 2007, The Melar is a 143-unit luxury rental building. While individual apartments are being renovated as they become vacant, Rose’s larger renovation program has focused on The Melar’s lobby and fourth floor amenity spaces, which include a resident lounge, an outdoor terrace and a full fitness center.
 
“This building is by no means dated, but we have been working with the owners to renew the lobby and amenity spaces in response to resident feedback,” said Mark Motley, a managing director at Rose, which is the exclusive managing and leasing agent at The Melar. “Our intent is to improve the resident experience by increasing the usability of these spaces. This is achieved in a variety of ways, from updating finishes to adding features.”
 
In the building’s fourth floor resident lounge, Rose has added distinct sitting areas, furnished by Bo Concept and Design Within Reach, to create an atmosphere that lends itself to private parties. Residents can rent the lounge, or utilize a portion of it, for their own gatherings. The space now has a commercial grade Marvel icemaker built into its bar that features quartz countertops. A wall of custom-milled wood houses a new 75” television monitor. In addition, the lounge received new window treatments and wall coverings.
 
A large outdoor terrace is accessible via The Melar’s fourth floor lounge. Here, Rose installed a new Ipe pergola and trellis wall along with a bar area featuring custom Ipe cabinetry and granite countertops. The terrace was given new Kugler lighting, and a variety of sitting areas now feature parapet lounge chairs designed by Manutti.
 
“Leave it to Max, the concierge service, recently began operating in The Melar, and the amenity spaces are being regularly programmed with such things as holiday parties and other events,” said Motley. “The improvements we’ve made have helped to facilitate functions such as these, which increase tenant satisfaction.”
 
Leave it to Max recently hosted a Halloween Party in The Melar’s newly renovated fourth floor lounge.  The event was well attended and featured a performance by Little Maestros, face painting, pizza and cupcakes. A holiday party will be held this month, and a full calendar of events is set for the upcoming year.
 
The Melar’s 1,600-square-foot fitness center has also been renovated. In July, all of the cardio equipment - elliptical machines, treadmills, and bicycles - was replaced, and the free-weight area was refreshed with new gear, yoga mats and exercise balls.
 
The building’s lobby, with floor-to-ceiling glass and access from Broadway at the corner of 93rd Street, will soon receive new Italian marble floors, new sofas, chairs, ottomans and drapery. The marble flooring being installed in the lobby will also be used in the corridor that leads to the fourth floor amenity space.
 
Rose continues to lease apartments at The Melar as they become available. The on-site leasing office is open daily. Rents range from roughly $2,795 for a studio to just over $7,800 for a two-bedroom. Information is available at www.RentRose.com and interested individuals can also call leasing agents at (888) 475-8860.

About Rose Associates, Inc.

Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.

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Richard Shea
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Awards and Recognition

2016 Women of Influence
Amy Rose
Real Estate Forum

2015 Women of Influence, Metro NY
Amy Rose
Real Estate Forum

2015 Residential Management
Community Service Award
Rose Associates, Inc.
Real Estate Board of New York 

2012 Building Manager of the Year:
Gary Farrell
New York Building Managers' Association

2012 Property Manager of the Year:
Ellen Bornet
New York Association of Realty Managers

2011 Women of Influence
Amy Rose
Real Estate Forum

2011 Management Company of the Year:
New York Building Managers' Association

2011 James Berg Peace Prize:
Mitch Gelberg
New York Association of Realty Managers

2010 Award of Excellence
The Three Hands

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