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Rose Associates Embraces Mayor's Carbon Challenge, Establishes Energy Management Services Group

Posted On March 3, 2014

Rose Associates, the New York-based full-service real estate firm, has announced its participation in The New York City Mayor’s Carbon Challenge, an effort aimed at cutting citywide greenhouse gas emissions 30 percent by the year 2030. Rose has long been active in the area of energy conservation and has recently established an Energy Management Services Group to better serve clients in this area. 

The Carbon Challenge is part of PlaNYC, New York’s ambitious plan for sustainable growth that contains many initiatives related to green building and energy efficiency. As a participant, Rose joins some of the city’s largest institutions—including hospitals and universities—all of whom are committed to complying with Local Law 87’s energy audit and retro-commissioning process, among other initiatives. 

“Participating in the Carbon Challenge is a natural way for Rose to advance our commitment to sustainable property management practices,” said Ed Donnelly, director of technical services at Rose. “This effort helps us to educate property owners on the benefits of committing to energy savings measures. One nice byproduct, of course, is that reducing energy use results in cost savings. Those owners who commit to the effort realize a direct benefit.” 

Rose has recently launched a new division it calls the Energy Management Services Group. The group will focus on reducing energy use and emissions across Rose’s portfolio, which is comprised of more than 100 residential properties and includes everything from new luxury high-rises to pre-war structures. In recent years, Rose has installed numerous co-generation systems and conducted many boiler conversions. Last summer, Mayor Bloomberg recognized Rose as the first property manager in the city to implement a Power On Demand system. 

“Our Energy Management Services group provides consulting and project management services for large and small residential energy projects,” said Donnelly. “We’ve recently managed the installation of co-gen plants in such notable properties as The Churchill and Sutton Terrace.” 

Along with committing to green practices in its role as property manager, Rose makes efforts to be a mindful developer as well. Two of its recent, ground-up residential projects—The Larstrand in Manhattan and The Maximilian in Long Island City—are currently awaiting LEED certification. 

About Rose Associates, Inc.

Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.

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Awards and Recognition

2016 Women of Influence
Amy Rose
Real Estate Forum

2015 Women of Influence, Metro NY
Amy Rose
Real Estate Forum

2015 Residential Management
Community Service Award
Rose Associates, Inc.
Real Estate Board of New York 

2012 Building Manager of the Year:
Gary Farrell
New York Building Managers' Association

2012 Property Manager of the Year:
Ellen Bornet
New York Association of Realty Managers

2011 Women of Influence
Amy Rose
Real Estate Forum

2011 Management Company of the Year:
New York Building Managers' Association

2011 James Berg Peace Prize:
Mitch Gelberg
New York Association of Realty Managers

2010 Award of Excellence
The Three Hands