Rose Associates Hires Andrea Mignone as Manager of Residential Marketing
Posted On July 21, 2014
Rose Associates, the New York-based full-service real estate firm, announced today that it has hired Andrea Mignone as manager of residential marketing. Mignone will direct marketing and lead generation efforts for new developments, with an initial focus on 70 Pine, the historic skyscraper in Lower Manhattan that Rose is currently transforming into a luxury rental property with retail and a hotel.
“Andrea has led marketing efforts for a number of exceptional residential properties in Manhattan and beyond. She has created successful campaigns to support sales and leasing efforts, and she has the skills required to properly position existing assets,” said J. Brian Peters, chief operating officer at Rose.
Mignone, 32, joins Rose from The Marketing Directors, Inc. She has led marketing efforts for properties in New York City, New Jersey, Westchester and Philadelphia. Mignone introduced a number of new developments to the New York market, including Arias Park Slope in Brooklyn, Linden 78 on the Upper West Side, and Apex in Central Harlem.
A graduate of Colgate University, Mignone earned her M.B.A. from New York University’s Stern School of Business. A resident of White Plains, NY, Mignone was named a National Association of Home Builders Marketing Director of the Year in 2013.
About Rose Associates, Inc.
Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.