Rose Associates Hires Lizete L. Alves as Manager of Interactive Marketing
Posted On October 22, 2012
Rose Associates, the New York-based full-service real estate firm, announced today that it has hired Lizete L. Alves as manager of interactive marketing. Alves joins Rose from StreetEasy.com, where she acted as manager of residential accounts.
“Lizete has an advanced skill set in residential marketing, particularly within the digital space,” said Robert A. Scaglion, senior managing director of residential marketing at Rose Associates. “We look forward to her creating fresh online campaigns for our clients while maintaining the success Rose enjoys with its current digital marketing efforts.”
Alves has nearly a decade of experience in real estate marketing. Prior to joining StreetEasy.com, she was internet strategies manager for New York-based Bayard Advertising Agency, Inc. She also spent four years with Sherman Advertising Associates as digital account manager. At Sherman, she focused on luxury developments for such clients as Tishman Speyer, Extell Development Company, and W Hotels and Residences.
A native New Yorker, Alves graduated from Brooklyn’s St. Francis College with a degree in advertising and marketing. She is an active member of the Advertising Women of New York.
About Rose Associates, Inc.
Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.