Rose Associates, Inc. Hires Lisa Bulloch-Jones
Posted On September 7, 2011
Rose Associates, Inc., the New York-based full-service real estate firm, has hired Lisa Bulloch-Jones as director of corporate marketing. In this position, she will oversee all marketing initiatives for the company, including communications, branding, corporate advertising and public relations.
“The company is taking a more outward focus, and we established this corporate marketing position to help tell our story with a thoughtful, integrated approach,” said Amy Rose, co-president of Rose Associates. “We've expanded from an owner and developer into a robust real estate services firm, and we wanted to better communicate the full scale and scope of those services.”
Bulloch-Jones, 37, will be responsible for developing and implementing marketing and communications strategies that advance the company’s profile as a top-tier, full-service real estate firm, while underscoring Rose’s activities as an owner and developer. The scope of her work will include cohesive brand messaging across all of Rose Associates’ practice areas including Asset Management, Residential Marketing, Commercial and Retail Leasing, Property Management, Development, and Construction Supervision and Project Management. Bulloch-Jones will also be responsible for creating e-marketing and business development initiatives.
“Lisa has led successful marketing campaigns across multiple platforms in the real estate industry and we are pleased to have her originate the director of corporate marketing position here at Rose,” added Ms. Rose. “Her proven ability to execute ground-up strategic initiatives in-line with long-term goals will be a great asset to the firm.”
Bulloch-Jones has 15 years of marketing experience with 12 years in the real estate industry. Prior to joining Rose Associates, she served as director of marketing at Jones Lang LaSalle where she oversaw core strategic marketing activities and business development efforts across the company’s service lines in the New York tri-state area. Earlier, she served Cushman & Wakefield as program coordinator where she established a marketing platform for the hotel practice in the firm’s Capital Markets group.
Bulloch-Jones is a graduate of Baylor University with bachelor’s degrees in Journalism and Environmental Studies.
About Rose Associates, Inc.
Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.