Rose Associates Names LaVon Napoli Manager of Residential Marketing
Posted On August 22, 2012
Rose Associates, the New York-based full-service real estate firm, announced today that it has hired LaVon Napoli as manager of residential marketing. Napoli joins Rose from Sherman Advertising Associates where she was Senior Vice President.
“LaVon has managed numerous multi-level marketing campaigns for leading developers and she is a proven talent in the residential branding space,” said Robert A. Scaglion, senior managing director of residential marketing at Rose Associates. “At Rose, she will support marketing and lead generation efforts related to residential leasing and sales. She will also manage branding efforts for several new developments that are currently in the pipeline and which represent more than 2,000 new apartments.”
Napoli, 36, has worked in real estate marketing for more than a decade. She has developed successful advertising and marketing programs for a variety of real estate product lines from luxury condominium and retail centers to resort-style second-home communities. During her career she has executed campaigns for Tishman Speyer, Hines, and the W Hotel and Residences division of Starwood.
A graduate of Auburn University, Napoli earned her MBA in marketing from Georgia State University. She is a member of The Grace Church and The Parents League of New York, and she is active in the Auburn Alumni Association.
About Rose Associates, Inc.
Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.