Rose Associates Taps Innovative Technology To Boost Interest in East Harlem's Riverton Square

Posted On February 22, 2011

Taking a tip from the retail world, Rose Associates is now using QR (Quick Response) codes in its advertising of rental apartments at Riverton Square, a 1,230-unit apartment complex in East Harlem. Rose is among the first residential real estate marketers in the New York metropolitan area to employ this advertising tool to attract tech-savvy prospective tenants.

The two-dimensional barcodes can be scanned using the camera feature in a Smartphone. A QR reader that prospective tenants download enables the phone to recognize the scan, and brings them to a page on the Riverton Square website highlighting a list of available apartments.

“QR codes, which have proved successful in the retail arena, are a quick, easy way to connect print and online,” says Robert A. Scaglion, senior managing director of residential marketing at Rose Associates. “Rose has always been at the cutting edge of technology when it comes to marketing residential developments. The QR code allows real-time information associated with online to be incorporated into print.”

About Rose Associates, Inc.

Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.

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