The Larstrand

The Larstrand Is Now More Than 50 Percent Leased

Posted On January 23, 2014

Leasing agents at The Larstrand, a newly constructed full-service luxury residential building on Manhattan’s Upper West Side, have reported that the property is now more than 50 percent leased.  Since leasing began in late summer, the building has achieved rents of over $100psf.
 
“The consistent traffic to our leasing office and the rents we’ve been able to secure are testament to the quality of this property and to the demand for high-end rentals on Manhattan’s Upper West Side,” said Chiho Machado of Rose Associates, the exclusive leasing and managing agent of The Larstrand. 

A development of Friedland Properties, The Larstrand first welcomed residents this past fall as select floors were completed. Units on all floors now available for immediate occupancy. The 20-story building is comprised of 181 apartments in studio, one-, two- and three-bedroom configurations.
 The Larstrand is nicely situated with terrific access to Central Park, Upper West Side restaurants and retail, and the neighborhood’s many cultural institutions, including the Museum of Natural History to the east and Lincoln Center to the south. Designed by SLCE Architects, the property features spacious apartments with views of Central Park, and the Hudson River. The property also offers significant common areas, including an indoor lounge and bar, fitness center, children’s playroom, as well as an expansive rooftop amenity space. 

The Larstrand’s bathrooms feature medicine cabinets with televisions built into mirrors that defog at the flick of a switch. Italian tile lines the bathroom walls and floors, which offer radiant heat. Kohler fixtures and Highbridge Alcove tubs complete the baths. 

Bertazzoni stainless steel gas ranges are a highlight of the kitchens, as are the Wi-Fi-enabled Samsung refrigerators with apps. The kitchens also feature Bosch dishwashers and microwaves, Madeli sinks and quartz countertops. Every apartment at The Larstrand includes a frontloading washer and dryer, and safes are tucked into the walls of each master bedroom.  

The lobby is staffed 24 hours, and residents can enjoy access to a full-service fitness center featuring a complete slate of cardio and weight training equipment. Adjacent to the gym is a yoga studio, which can be used for classes and individual exercise.  Leave it to Max, The Larstrand’s full service concierge, has been assisting residents during move-in and presenting them with gift baskets that include treats from Zabar’s and other venerable shops in the neighborhood. 

A significant and thoughtfully designed amenity space has been created on the roof of The Larstrand. Occupying more than 5,400 square feet, the rooftop is comprised of an outdoor screening area and bar, as well as sitting areas, barbecue pits, and cabanas. The Larstrand also has a children’s playroom and an indoor lounge.
 
Leasing continues at The Larstrand, where rents start at $3,100 for studios with three-bedrooms starting at $16,500. The leasing office is open seven days a week from 10AM to 6PM. Leasing agents can be reached at (888) 480-1132 and information can be found at www.TheLarstrandNYC.com. 

About Rose Associates, Inc.

Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.

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Awards and Recognition

2016 Women of Influence
Amy Rose
Real Estate Forum

2015 Women of Influence, Metro NY
Amy Rose
Real Estate Forum

2015 Residential Management
Community Service Award
Rose Associates, Inc.
Real Estate Board of New York 

2012 Building Manager of the Year:
Gary Farrell
New York Building Managers' Association

2012 Property Manager of the Year:
Ellen Bornet
New York Association of Realty Managers

2011 Women of Influence
Amy Rose
Real Estate Forum

2011 Management Company of the Year:
New York Building Managers' Association

2011 James Berg Peace Prize:
Mitch Gelberg
New York Association of Realty Managers

2010 Award of Excellence
The Three Hands

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