The Larstrand

The Larstrand Spacious Roof Deck Now Complete, Just Eight Apartments Remain For Lease at U.W.S. Rental

Posted On July 29, 2014

Rose Associates, the exclusive leasing and managing agent at The Larstrand on West 77th Street, has reported that the 181-unit property is now leasing its final eight apartments. The remaining homes are in one- and two- bedroom configurations with a penthouse available. Asking rents range from $5,375 for the one-bedroom to $14,000 for the two-bedroom penthouse. 

Larstrand residents are now enjoying access to the much anticipated rooftop amenity space. Occupying more than 5,400 square feet, the rooftop is comprised of an outdoor screening area and bar, as well as sitting areas, barbecue pits, and cabanas.

“Our leasing traffic has remained steady over the past ten months, as residents began to occupy the building’s studio, one-, two- and three-bedroom apartments,” said Chiho Machado, director of on-site leasing for Rose Associates. “We’ve enjoyed leasing this quality property, and it is nice to see the amenity spaces come to life.” 

Along with the rooftop, The Larstrand has a children’s playroom, an indoor lounge, and a full-service fitness center featuring a complete slate of cardio and weight training equipment. Adjacent to the gym is a yoga studio, which is used for classes as well as individual exercise. Leave it to Max, The Larstrand’s full-service concierge, has been assisting residents during move-in and also programming the amenity spaces. 

A development of Friedland Properties, The Larstrand is nicely situated with access to Central Park, Upper West Side restaurants and retail, and the neighborhood’s many cultural institutions, including the Museum of Natural History to the east and Lincoln Center to the south. Designed by SLCE Architects, the property features spacious apartments with views of Central Park, the Hudson River and The Chrysler Building. 

Leasing agents can be reached at (888) 480-1132 and information can be found at www.TheLarstrandNYC.com. 

About Rose Associates, Inc.

Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.

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Richard Shea
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Awards and Recognition

2016 Women of Influence
Amy Rose
Real Estate Forum

2015 Women of Influence, Metro NY
Amy Rose
Real Estate Forum

2015 Residential Management
Community Service Award
Rose Associates, Inc.
Real Estate Board of New York 

2012 Building Manager of the Year:
Gary Farrell
New York Building Managers' Association

2012 Property Manager of the Year:
Ellen Bornet
New York Association of Realty Managers

2011 Women of Influence
Amy Rose
Real Estate Forum

2011 Management Company of the Year:
New York Building Managers' Association

2011 James Berg Peace Prize:
Mitch Gelberg
New York Association of Realty Managers

2010 Award of Excellence
The Three Hands

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