Operations &
Management

Rose Associates is the largest property management firm in the New York City market that is solely focused on multi-family. Our management platform incorporates state-of-the-art services to maximize revenue and enhance asset value, ensuring that properties within Rose’s 18,000-unit portfolio consistently outperform the market.

Our property management platform is designed to maximize the value of your asset.

Our property management platform is designed to maximize the value of your asset.

Our property management platform is designed to maximize the value of your asset.

Our property management platform is designed to maximize the value of your asset.

Our property management platform is designed to maximize the value of your asset.

Capabilities & Services

Operational Excellence

Maintaining high-rise properties in the high-density NYC market requires a firm with deep local experience. Whether it's package delivery, elevator certification, or trash disposal, Rose's experienced team is diligent about the details.

Revenue Management

Utilizing a real time, automated leasing report and amenities-based pricing model our revenue management team has proven success increasing rent rolls, achieving higher average rents then the NYC marketplace, securing value through renewals, and increasing NOI year over year.

Marketing

Comprehensive marketing strategies showcase your brand, drive qualified leads, manage your on-line reputation, and optimize your digital footprint to support your leasing and revenue goals.

Leasing

Professional on-site teams utilize a robust CRM to maintain high renter conversions. Progressive agent compensation structure utilizing Key Performance Indicators ensure high levels of customer service.

Construction & Renovation Oversight

Our experienced construction team acts as team leaders to help you create new amenities, update outdated common spaces, and renovate apartments to enhance your ROI.

Focus on resident experience

We are dedicated to building strong resident engagement and delivering the best possible resident experience. From our Roselife app that allows residents to communicate with us in real time, to our staff training programs, to our participation in the Kingsley resident survey program, we are dedicated to resident satisfaction.

Special Servicing and Workouts

Rose is an expert at maximizing cash flow during the work-out period and has experience working in tandem with financial organizations to re-position assets to return to market.

LIHTC and Affordable Housing Management

Our experienced LIHTC has over 3 decades of experience and is committed to professionally managing Low Income Housing Tax Credit, Liberty Bond, 421A , and Affordable New York properties monitored by the HFA and HDC.

Case Studies

Tribeca Multi-family Asset

352 Units | 5,000 sq.ft. of Amenity Space

Rose increased rental income by 7%

Read our top 5 proven techniques to supercharge your multi-family NOI to learn more

View Case Study

The Helux

AEW

375 Units | 5,000 sq.ft. of Amenity Space

Rose managed a full renovation program to generate an ROI of 11.6%

View Case Study

House 39

Fisher Brothers

297 Units | 30,000 sq.ft. of Amenity Space

Amenities activated by on-site Lifestyle Director

View Case Study
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Ready to out-perform the market?

Contact Us About Management (212) 210-6616
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