Oro

In 2008/2009 condo sales activity froze across the nation, but at Oro we solved the problem with innovative marketing. We successfully repositioned the property and executed a strategic plan that transformed Oro into the top-selling condominium in Brooklyn.

Oro

306 Gold Street, Brooklyn, NY 11201

Neighborhood:
Number of Units: 303
Type: Condominium
Services Provided: Construction Management
Leasing & Sales
Marketing
Property Operations
Energy and Technical Services

Highlights

  • Repositioned building to re-energize sales
  • Reduced monthly media spend by 60%
  • Implemented a rent-to-own program, which closed purchase agreements with 85% of renters
  • Closed 200 sales in 20 months
  • Achieved sales prices of $900+ psf
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