The Larstrand

Rose was retained by Friedland properties to develop a luxury residential tower at Broadway and 77th street. This 181-unit 80/20 building features an unprecedented amount of retail space--more than 40,000 square feet.

The Larstrand

227 West 77th Street, New York, NY 10024

Neighborhood: Upper West Side
Number of Units: 181
Type: Rental
Services Provided: Advisory & Pre-Development
Construction Management
Leasing & Sales
Energy and Technical Services
Property Management Operations


The 20-story property has terrific access to Central Park, Upper West Side restaurants and retail, and the neighborhood’s many cultural institutions including the Museum of Natural History to the east and Lincoln Center to the south. The building also offers significant common areas, including a children’s playroom, indoor lounge and bar as well as a fully equipped rooftop amenity space.

Occupying more than 4,800 square feet, the rooftop garden features an outdoor screening area and bar, as well as sitting areas, barbecue pits, and cabanas that can be reserved for private occasions.