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Rose Associates Names Marc Ehrlich As Chief Financial Officer

Posted On September 8, 2014

Rose Associates, the New York-based full-service real estate firm, announced today that it has named Marc Ehrlich as its new chief financial officer. As CFO, Ehrlich will provide leadership for the financial operations of Rose, its clients and partners. Ehrlich will also provide strategic counsel to Rose’s senior management as it focuses on the growth of the company’s various divisions including development and third party services. 

“Marc is a seasoned real estate executive with a deep knowledge of development, operations, acquisitions and tax structuring,” said Amy Rose, co-president for Rose Associates. “We look forward to leveraging Marc’s financial abilities and his skills in developing joint ventures.” 

Ehrlich, 45, has been a senior project manager at Rose for the past 18 months. His primary focus has been the adaptive reuse of 70 Pine. Rose’s transformation of this landmarked Lower Manhattan skyscraper will result in 644 rental apartments, a 132-key hotel and 35,000 square feet of retail and dining. 

Prior to joining Rose, Ehrlich was president and chief operating officer of Las Vegas-based Panorama Group. At Panorama, Ehrlich led the development of three ground-up 40-story residential towers in Las Vegas and oversaw a 300-unit condominium conversion in Houston. Ehrlich also served as a principal at New York-based O’Connor Capital Partners where he led acquisitions, initiating and closing $1.5 billion in investments across multiple property types throughout the United States. 

A graduate of Muhlenberg College, Ehrlich is a licensed CPA in the state of New York. He is a member of the Urban Land Institute and has served on the Urban Mixed Use Development Council since 2002. He is on the Board of Trustees for Morningside Montessori School, and he also acts as division head and coach for the Westside Little League. 

About Rose Associates, Inc.

Based in New York, Rose Associates is a developer, owner and operator of premium residential properties. From planning a new development to managing day-to-day property operations, the Rose 360 Platform offers a full range of services designed to maximize the value of real estate. The firm oversees more than 26,000 units across New York, with approximately $2 billion in projects under development. Rose recently opened the historic skyscraper 70 Pine Street, which the firm is transforming into a luxury rental property with 644 residential units, 132 extend-stay apartments and a destination restaurant/lounge occupying the top four floors.

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Awards and Recognition

2016 Women of Influence
Amy Rose
Real Estate Forum

2015 Women of Influence, Metro NY
Amy Rose
Real Estate Forum

2015 Residential Management
Community Service Award
Rose Associates, Inc.
Real Estate Board of New York 

2012 Building Manager of the Year:
Gary Farrell
New York Building Managers' Association

2012 Property Manager of the Year:
Ellen Bornet
New York Association of Realty Managers

2011 Women of Influence
Amy Rose
Real Estate Forum

2011 Management Company of the Year:
New York Building Managers' Association

2011 James Berg Peace Prize:
Mitch Gelberg
New York Association of Realty Managers

2010 Award of Excellence
The Three Hands