View from 70 Pine

Our Services

Rose Associates is a privately held, New York City based real estate developer, owner, and operator that has successfully developed and managed real estate in New York City and surrounding suburbs for the past 90 years.  We currently oversee more than 14,000 multi-family units across New York, with approximately $2 billion under development for ourselves and clients.

Advisory & Pre-development

Rose Associates is fully engaged during the critical pre-development phase, setting the direction for a residential development that will best protect and increase the value of the asset. Our multi-disciplined team brings expertise in financial analysis, alternative debt strategies, building design and marketing, with 90 years in the New York market.

Construction Management

We offer a full spectrum of construction oversight and project management services to support our new development activities. We also manage conversion and renovation programs for existing buildings.


Our firm was founded as a development company. We share this expertise as an equity partner or owner’s representative, leveraging three generations of experience developing and repositioning residential properties in New York.


property management & operations

We manage more than 14,000 residential units in some 70 properties. Approximately 80% of this portfolio is managed for third parties, including many of the nation's premier institutional and private owners.  Rose is focused on creating a positive resident experience and utilizes technology such as the RoseLife app (which incorporates a robust property operations platform) to deliver consistently excellent results.

Marketing & Leasing

At Rose, we believe that each property has a unique personality. We provide knowledgeable, creative and innovative ideas for cost-effective campaigns that leverage the individuality of each property. Our leasing professionals are highly trained and dedicated to leasing your asset at its best and highest value. 

energy & technical services 

Day-to-day, our technical services include maintaining building systems for peak operating efficiency, managing regulatory compliance, and on-call emergency support. We also oversee renovations and capital projects and have extensive experience developing energy improvement programs and executing conversion and cogeneration projects 

Retail & Commercial

Our retail professionals have an intuitive understanding of the relationship between a building’s residential and commercial tenants. This enables us to assist developers during the pre-development stage by identifying a preferred merchandising mix with the residential and commercial markets in mind. We also improve existing assets by working to upgrade the retail space in order to optimize value.