Management Overview

Rose Associates is the largest property management firm in the NYC market that is solely focused on multi-family.  As one of New York's most highly regarded property managers, we are proud that residents want to live in Rose- managed properties and that Rose-managed properties outperform the market.

Our property management platform is designed to maximize the value of your asset and includes the following services:

  • Revenue Management: utilizing a real time, automated leasing report and amenities based pricing model our revenue management team has proven success increasing rent rolls, achieving higher average rents then the NYC marketplace, securing value through renewals, and increasing NOI year over year.
  • Marketing: comprehensive marketing strategies showcase your brand, drive qualified leads, manage your on-line reputation, and optimize your digital footprint to support your leasing and revenue goals.
  • Leasing: professional on-site teams utilize a robust CRM to maintain high renter conversions.  Progressive agent compensation structure utilizing Key Performance Indicators ensure high levels of customer service.
  • Focus on Resident Experience: we are dedicated to building strong resident engagement and delivering the best possible resident experience.   From our RoseLife app that allows residents to communicate with us in real time, to our staff training programs, to our participation in the Kingsley resident survey program, we are dedicated to resident satisfaction.
  • Operational Excellence: maintaining high-rise properties in the high-density NYC market requires a firm with deep local experience.  Whether it's package delivery, elevator certification, or trash disposal, Rose's experienced team is diligent about the details.
  • Construction & Renovation Oversight: our experienced construction team acts as team leaders to help you create new amenities, update outdated common spaces, and renovate apartments to enhance your ROI.